top of page


Tom Seabury
Jun 22, 20243 min read
The long walk - the psychology of a penalty shootout
As the group stages of this year's European Championships come to a close, we near the infamous knockout stage, which means our minds...


Tom Seabury
May 27, 20242 min read
Nerves vs excitement when competing
Before any competition, athletes often experience a mix of excitement and nerves. While seemingly opposite, these emotional states share...


Tom Seabury
Jan 2, 20242 min read
The benefits of chewing gum
In sports, where every decision and moment counts, athletes and coaches often use unconventional strategies to gain a psychological edge....


Tom Seabury
Dec 4, 20232 min read
Why racket abuse persists on the court
Tennis (a sport synonymous with elegance and precision) often witnesses a curious display of frustration – players venting their emotions...


Tom Seabury
Jul 27, 20232 min read
Finding Balance in sport
Sport (as with life) is a constant balancing act. The balance between attack and defence, Between winning and losing, Between stress and...


Tom Seabury
Mar 28, 20232 min read
The psychological challenges of domestic and international football
Every year, when the international breaks arrive in professional football, the debate arises – international football vs national...


Tom Seabury
Nov 11, 20224 min read
How does an audience affect your performance?
Audiences and crowds are a huge part of sport. From a handful of friends and family watching a local tennis final to nearly 100,000...
bottom of page