top of page


Tom Seabury
Feb 35 min read
Understanding type 2 errors when coaching tennis
If you read our previous article on Type 1 errors in tennis coaching , you’ll recall it focused on the tendency to falsely attribute...


Tom Seabury
Jan 204 min read
Understanding type 1 errors when coaching tennis
Have you ever introduced a new tennis drill or grip adjustment, witnessed an immediate improvement in a player's performance, and...


Tom Seabury
Jan 14 min read
Why do we often fail our New Year resolutions?
As we enter 2025, a huge number of people all over the world enter the year with the ambition of achieving a New Year's resolution....


Tom Seabury
Nov 4, 20243 min read
Coaching with collaborative communication
Effective communication between coaches and athletes is one of the most powerful tools for building trust, improving performance, and...


Tom Seabury
Sep 23, 20244 min read
The impact of in-game decision-making on tennis matches
Tennis is a sport that demands not only physical prowess but also sharp mental agility. While technique, endurance, and strength are...


Tom Seabury
Sep 15, 20244 min read
The importance of creating a safe space for athletes when training
Creating a safe space for athletes to learn and develop is fundamental to effective training and coaching. A safe environment goes beyond...


Tom Seabury
Aug 12, 20243 min read
Seeking feedback vs seeking validation
In the world of performance, we are all aware of the benefits of feedback. Whether from managers, coaches, family or peers, feedback can...


Tom Seabury
Aug 7, 20243 min read
The psychology of a good taper
With the Olympic games now well underway, many commentators and voices on social media are discussing tapering. Tapering is a strategic...


Tom Seabury
Jul 22, 20243 min read
Interdisciplinary teams in sport coaching
The evolution of sport over the past few decades has seen a significant shift towards a more scientific and specialised approach to...


Tom Seabury
Jul 1, 20243 min read
The importance of selecting the right coach
Selecting the right coach is a pivotal decision that can significantly influence an athlete's chances of success. A coach is more than...


Tom Seabury
May 23, 20243 min read
Alexithymia and athletes
Alexithymia is a personality construct characterised by the inability to identify and describe emotions in oneself. This condition, first...


Tom Seabury
May 13, 20242 min read
Performance and sleep deprivation
The importance of sleep is well-known when it comes to physical performance in sports. However, sleep deprivation is also a critical...


Tom Seabury
May 9, 20244 min read
Junior sport and the Batman Effect
The "Batman Effect" is an intriguing concept in the realm of developmental psychology that explores how assuming the persona of a...


Tom Seabury
May 6, 20244 min read
Sakichi Toyoda and the 5 whys
Sakichi Toyoda (one of the fathers of the Japanese industrial revolution and the founder of Toyota Industries) developed a concept...


Tom Seabury
Apr 24, 20243 min read
Neuroplasticity and coaching
Neuroplasticity is a fundamental concept that helps us better understand brain development and learning processes. It refers to the...


Tom Seabury
Apr 21, 20243 min read
Coaching communication for juniors and adults
Effective communication is crucial in coaching, as it not only helps the transfer of knowledge but also motivates and psychologically...


Tom Seabury
Mar 14, 20243 min read
Embodied cognition and the 4E's
Embodied cognition is a theory in cognitive science that posits our cognitive processes are deeply rooted in the body's interactions with...


Tom Seabury
Mar 11, 20243 min read
Fatigue and youth sport
Teenage athletes navigate a unique and challenging landscape marked by the convergence of rigorous sporting commitments, academic...


Tom Seabury
Mar 6, 20243 min read
Developing a high-performance team
Creating and sustaining a high-performance team involves much more than assembling a group of talented individuals. It requires...


Tom Seabury
Feb 19, 20243 min read
Vitamin D and performance
Vitamin D is crucial to our body's functioning. It plays a pivotal role in the body, impacting bone health, immune function, and beyond....
bottom of page