top of page


Tom Seabury
Feb 244 min read
Understanding our inner thoughts in sport
Picture this:Â You're standing at the penalty spot with the game on the line. The crowd fades into the background, your teammates hold...


Tom Seabury
Feb 63 min read
The Power of Communication in Doubles Tennis: What the science says
In the heat of a doubles tennis match, quick decision-making and seamless coordination are key to success. But what separates great...


Tom Seabury
Feb 35 min read
Understanding type 2 errors when coaching tennis
If you read our previous article on Type 1 errors in tennis coaching , you’ll recall it focused on the tendency to falsely attribute...


Tom Seabury
Jan 277 min read
Fostering belonging amongst athletes
Feeling a genuine sense of belonging is something many of us long for, whether we’re stepping onto the tennis court, joining a new...


Tom Seabury
Jan 204 min read
Understanding type 1 errors when coaching tennis
Have you ever introduced a new tennis drill or grip adjustment, witnessed an immediate improvement in a player's performance, and...


Tom Seabury
Jan 133 min read
Understanding and overcoming doom loops
I n any sport, we see athletes constantly striving for peak performance. However, even the best competitors can fall into cycles of...


Tom Seabury
Jan 14 min read
Why do we often fail our New Year resolutions?
As we enter 2025, a huge number of people all over the world enter the year with the ambition of achieving a New Year's resolution....


Tom Seabury
Sep 30, 20245 min read
How the delivery of a message shapes an athlete's response
In sport, the coach-athlete relationship is a vital component of success. While strategies, drills, and training techniques are...


Tom Seabury
Sep 15, 20244 min read
The importance of creating a safe space for athletes when training
Creating a safe space for athletes to learn and develop is fundamental to effective training and coaching. A safe environment goes beyond...


Tom Seabury
Aug 12, 20243 min read
Seeking feedback vs seeking validation
In the world of performance, we are all aware of the benefits of feedback. Whether from managers, coaches, family or peers, feedback can...


Tom Seabury
Aug 7, 20243 min read
The psychology of a good taper
With the Olympic games now well underway, many commentators and voices on social media are discussing tapering. Tapering is a strategic...


Tom Seabury
Jul 31, 20243 min read
Athletes and life in the Olympic village
The concept of the Olympic Athletes' Village, where athletes from around the world reside together during the Games, has become a...


Tom Seabury
Jul 22, 20243 min read
Interdisciplinary teams in sport coaching
The evolution of sport over the past few decades has seen a significant shift towards a more scientific and specialised approach to...


Tom Seabury
Jul 15, 20244 min read
Spanish football and the power of creative versatility
Spain's golden era in international football is widely acknowledged to have peaked with their victory at the 2010 FIFA World Cup held in...


Tom Seabury
Jul 10, 20242 min read
Penalties and England's buddy system
Before Gareth Southgate's reign as England manager, the national football team had a notoriously poor record in competitive penalty...


Tom Seabury
Jun 27, 20242 min read
The psychological battle of distance running
Distance running is not merely a test of physical endurance but also a profound psychological challenge. The mental battle that distance...


Tom Seabury
Jun 22, 20243 min read
The long walk - the psychology of a penalty shootout
As the group stages of this year's European Championships come to a close, we near the infamous knockout stage, which means our minds...


Tom Seabury
Jun 10, 20243 min read
Breathing strategies for athletes
Breathing is a fundamental physiological process that can profoundly shape both the body and mind during sporting competition. Efficient...


Tom Seabury
May 27, 20242 min read
Nerves vs excitement when competing
Before any competition, athletes often experience a mix of excitement and nerves. While seemingly opposite, these emotional states share...


Tom Seabury
May 6, 20244 min read
Sakichi Toyoda and the 5 whys
Sakichi Toyoda (one of the fathers of the Japanese industrial revolution and the founder of Toyota Industries) developed a concept...
bottom of page