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The science of the serve return
In tennis, few things are as formidable (or decisive) as a perfectly executed serve. The serve is not only the opening shot of a...
Tom Seabury
Apr 63 min read


Emotional contagion in sports training
The morning sun rises gently over a tennis facility, casting long shadows across freshly groomed clay courts. Eight players gather around...
Tom Seabury
Mar 234 min read


How to serve under pressure
It's break point - final set - 4-4 - the culmination of hours, days, even years of practice, and a huge outcome hinges entirely on your...
Tom Seabury
Mar 95 min read


Understanding our inner thoughts in sport
Picture this: You're standing at the penalty spot with the game on the line. The crowd fades into the background, your teammates hold...
Tom Seabury
Feb 244 min read


The Power of Communication in Doubles Tennis: What the science says
In the heat of a doubles tennis match, quick decision-making and seamless coordination are key to success. But what separates great...
Tom Seabury
Feb 63 min read


Understanding type 2 errors when coaching tennis
If you read our previous article on Type 1 errors in tennis coaching , you’ll recall it focused on the tendency to falsely attribute...
Tom Seabury
Feb 35 min read


Fostering belonging amongst athletes
Feeling a genuine sense of belonging is something many of us long for, whether we’re stepping onto the tennis court, joining a new...
Tom Seabury
Jan 277 min read


Understanding type 1 errors when coaching tennis
Have you ever introduced a new tennis drill or grip adjustment, witnessed an immediate improvement in a player's performance, and...
Tom Seabury
Jan 204 min read


Understanding and overcoming doom loops
I n any sport, we see athletes constantly striving for peak performance. However, even the best competitors can fall into cycles of...
Tom Seabury
Jan 133 min read


Anchoring bias and its effect on our performance
In the realm of psychology, cognitive biases subtly influence decision-making, behaviours, and perceptions. Among these biases, anchoring...
Tom Seabury
Jan 64 min read


Why do we often fail our New Year resolutions?
As we enter 2025, a huge number of people all over the world enter the year with the ambition of achieving a New Year's resolution....
Tom Seabury
Jan 14 min read


Social cohesion vs task cohesion in team sports
In team sports, the concept of cohesion is often hailed as a vital ingredient for success. However, there are different forms of...
Tom Seabury
Dec 16, 20243 min read


Coaching with collaborative communication
Effective communication between coaches and athletes is one of the most powerful tools for building trust, improving performance, and...
Tom Seabury
Nov 4, 20243 min read


Sleep, cognition and recovery tools
Sleep is a crucial component of cognitive recovery, directly affecting mental clarity, memory consolidation, emotional regulation, and...
Tom Seabury
Oct 7, 20243 min read


Enhancing coaching communication with Self-Determination Theory
In the world of performance psychology, Self-Determination Theory (SDT) stands as a powerful framework for understanding human...
Tom Seabury
Oct 3, 20245 min read


How the delivery of a message shapes an athlete's response
In sport, the coach-athlete relationship is a vital component of success. While strategies, drills, and training techniques are...
Tom Seabury
Sep 30, 20245 min read


The impact of in-game decision-making on tennis matches
Tennis is a sport that demands not only physical prowess but also sharp mental agility. While technique, endurance, and strength are...
Tom Seabury
Sep 23, 20244 min read


The importance of creating a safe space for athletes when training
Creating a safe space for athletes to learn and develop is fundamental to effective training and coaching. A safe environment goes beyond...
Tom Seabury
Sep 15, 20244 min read


Seeking feedback vs seeking validation
In the world of performance, we are all aware of the benefits of feedback. Whether from managers, coaches, family or peers, feedback can...
Tom Seabury
Aug 12, 20243 min read


The psychology of a good taper
With the Olympic games now well underway, many commentators and voices on social media are discussing tapering. Tapering is a strategic...
Tom Seabury
Aug 7, 20243 min read
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